Tricks For You

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3 Big Reasons Why You Should Never Buy Facebook Ads Posted: 23 Feb 2014 11:39 PM PST Usually advertising is best way to market your stuff but if you are thinking of making advertising on Facebook, just don't, its complete waste of money. Do you know how? Read more. Facebook is one of unavoidable part of our daily life, when we think of new event in life, we also imagine how our timeline would look if we post it on Facebook. So thank you to Mark for this awesome connection. When there is 130+ billions of users on Facebook monetizing the traffic is important so Facebook decided to sell ads as most of the tech kings do. If you are not in hurry and want to learn the topic in deep, lets first understand what Advertising is? Advertising usually involves 3 groups: Viewers Advertisers Content creators In addition, all comes under one roof and here in our case would be Facebook. How Advertising is beneficial for everyone.? Viewer would get to know best products as ads are targeted to audience with similar interest only (and this is key point). Advertiser would get the more customer buy advertising their product and brands. Content creator would get the good payback for good content and would be doing ever better for better traffic and better money. How awesome is that. However, Things changes a lot when we consider Facebook. When we think about the advertising, Facebook has 2 ways of advertising, By Displaying ads aside, By Promoting the post and boosting likes by taking few bucks. According to survey, its on the light that CTR of Facebook ads are as low as 0.02%. And it's defiantly not possible for Facebook to depend on this ad revenue. Another way of monetizing the traffic is by letting user to promote the post or gain likes for their pages and get paid for this and works fine too. Both seems ok, than why we are discussing this, what is wrong in this all? Reasons Why You Should Never Buy Facebook Ads: 1. All the Bucks are going to Facebook, Not to content creator Suppose you have uploaded a video on YouTube, it got viral and advertiser wants to show ads, you will get money for creating such awesome video and bring traffic, few percent would be going to YouTube as well. Advertiser would be happy, you are even happier and YouTube earns as well. Now If the Condition is Facebook, let us know what is behind blue F. Again let's recall the People involve in advertising, in the case of Facebook, 1. You are the Content creator. 2. You are the one who view post (Audience). 3. And you are the Advertiser. Am I right? Few months ago, Facebook announced the plan that, Facebook expect to decline the number of organic reach by the time. You have to pay yourself to promote the post/likes for the people like you. So here Content creator is Audience and is an advertiser as well. Who is getting benefit of all these? Facebook? Yeah Just Facebook. None of the Content creators is rewarded for creating good content; even they have to pay their post to get to more people. How odd it that, isnt't it? 2. Likes from ads are not your audience Pay special attention here, We just don't need our Page Like to be increase, but we want to see our post to be reach to more and more of the people, we wish newer and more people to interact with our post. In addition, this all happens when your post gets to person who really is your target audience. Facebook's promoted pages does not gets like from the audience who are interested in your post/topic/industry. There are many researches had been carried out which proved if you buy ads you will get the likes but you won't be getting better reach with your new likes, or interaction with your post. Imagine you have 500k likes but your post are rarely going to even 1k-10k reach or interact even lesser that really sucks. In addition, if you view profiles of new likes, they are seems like fake people who have liked 2000-3000 pages of very random topic and even totally useless topics. This shows they are fake accounts, may be created by some Facebook partners to increase like for their promoted post. 3. Your audience is not what you think are from When analyzed the page audience and interaction of your post, most of the interaction or say all of the interaction is from the real people. However, the likes are from developing country, even 10-40 even 60% likes are from Bangladesh, Pakistan, Indonesia, India and all. Here most of the people's account are created just to like your bunch of pages. Facebook really does not spread your post to real people and real targeted audience even after paying so much bucks. An Example Which Clear Why You Should Never Buy Facebook Ads: Watch some popular pages and their likes.. Conclusion: Your Facebook page's reach may decline with time, as you knew Facebook has planned to do this, but still try to create awesome great content that people love and interact with, interaction of people would defiantly increase your organic like and real audience. Most of your audience would be your customer not just there to make your page like count higher. Share to everyone and let everyone know about this. The post 3 Big Reasons Why You Should Never Buy Facebook Ads appeared first on TrickMik.

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